Baylor Watches

Baylor was the house brand of Zale’s, the Texas-based jewelry chain founded in 1924. From the 1950s through the 1970s, Baylor watches were sold across the United States, often produced in partnership with Benrus and occasionally manufactured by Heuer. The line offered everything from simple dress models to triple calendars, chronographs, and sporty designs, giving Baylor a distinctive presence in mid-century American watch retail. Today, pre-owned Baylor watches are collected for their variety, affordability, and connection to both Heuer and American jewelry history.