Bucherer Watches

Bucherer’s story began in 1888, when Carl Friedrich Bucherer and his wife Louise opened their first watch and jewelry store in Lucerne, Switzerland. Built on a foundation of quality and craftsmanship, the family business grew steadily and became a trusted name in Swiss horology. A pivotal moment came in 1924, when Bucherer partnered with Rolex founder Hans Wilsdorf, helping cement its reputation as a leader in watch retail and distribution.