Timex Watches

Timex traces its roots to 1854, when it was founded as the Waterbury Clock Company in Connecticut. Built on the idea of making quality watches accessible, Timex became a household name in the post–World War II era with its famous slogan, “Takes a licking and keeps on ticking.” The brand introduced milestones such as the first affordable quartz movement and the Indiglo night-light, innovations that reinforced its reputation for durability and everyday practicality.