Zenith Watches

Zenith was founded in 1865 in Le Locle, Switzerland, by Georges Favre-Jacot, who at just 22 years old sought to revolutionize watchmaking. Inspired by American industrial methods, he created one of the first true Swiss manufactures by bringing every stage of production under one roof. This innovation ensured consistency, precision, and reliability, qualities that soon defined the brand. Zenith went on to earn recognition for technical excellence, most notably with the groundbreaking El Primero automatic chronograph movement in 1969.